Monday lecture 07/11 NOVELTY

Film: Alvin Toffler 'FUTURE SHOCK' (1972)

narrated by Orson Welles

* Anxiety of too much new stuff happening all at ones

* We are the victims of our own technological strength

* Products and even people are disposable. Nothing is permanent anymore

* We are bombared by choice, we need to make constant decisions

* OVERCHOICE

* Young people are always moving. High speed changes

("I like hanging at airports just for the feeling of getting away")

* Relationships seems to be more and more temporary

* One day we might duplicate men

* Plastic surgery etc. ("An artificial elbow. One step to an artificial man")

Even faces are temporary. Even skin colour is temporary, we can even manipulate race

(image of people walking aroung with yellow and blue faces)

Talk: David Morris

about Modernism/Avant Gardes

'lead the way into battle'

* Futurists:

'Le Figaro' manifesto

Burn down libraries & museums

Constant technology

* Dada:

Decade after Futurism

Anti fascism

* Alexander Rodchenko:

Moving away from elite ideas

* Bauhaus:

Embrace mass production

* Le Corbusier:

'Blocky'

concrete forms

'Plan Voisin'

Bulldoze the north of Paris: destroy old architecture to make way for his visions

Spacious power blocks would give everyone enough space -> dealing with poverty

MARCH 16 1972 3PM: the end of Modernism

so now = looking for new things. They left us in a world of floating signs

book to read (bachelorscriptie): Britain in the 60s: The other England (Geoffrey Moorhouse)

Today's useful and indispensable objects are tomorrow's waste. NOTHING IS TRULY NECESSARY (Zygmunt Bauman)

Everything that is interesting is new

Video: Where ideas come from (Steven Johnson)

Mingle, swap

can art change the world --- at the moment it can't

(makes you think about your discipline)

'what the internet is doing to our brains'

Video Ted (in terms of economy)

* We love new stuff & materials as well as new experiences (but let's focus on the materials)

* Language of goods

* Our materials tell stories about how important we are. Even if we don't want them we must buy them (f.e. iPad)

* We spend money we don't have on things we don't need to impress people we don't care about

* "I am because we are"

* Novelty <-> conservation

Talk: Raj Panjwani

= creative director at Sense Worldwide

He makes things real before they are real

'trend watcher'

Progress (applicable to design work in general)

1) Absorb lots of information (look why people do what they do and how they do it)

2) Talk to people

3) Tell the story

* Trends exist because of people's need of novelty

* There are 2 types of consumer trends:

1) What you think

2) What you do

* What people call trends aren't really trend but just 'fads'; interesting & appealing ideas (f.e. coolhunting.com)

* There are microtrends and macrotrends

* 'Powerful petits' -> woman are getting shorter and shorter (f.e. small latino woman)

stores like Topshop who play into this and get a lot of money out of it

* Fashion trends only have a small impact

* AmAzInG StUfF but now you have to tell the story

* Most of the time it's about keeping it simple. Essence. Throwing away what you don't need

* The future of design is PEOPLE centered. Get other people involved

sites:

senseworldwide.com

springwise.com

influx

trendwatching.com

EDITD.com

Data for Fashion

Chorus + Echos.com: gathering of bloggers with different disciplines